More Tools to Communicate Your Giving Transition
Objective: This article provides additional tools and strategies for effectively communicating your giving platform transition to donors. By utilizing these methods, you can increase visibility and adoption of the new platform.
💡 Why Use More Communication Tools?
In addition to communicating this change through traditional methods like announcements, emails, and website updates, it's important to tap into more passive mass communication options. Many organizations have access to mass text tools and social media platforms.
Sending a text or posting to your organization's social media profiles can create a push notification directly to your donors' devices, increasing visibility and adoption. Additionally, you can provide the link to your new platform so they can act instantly.
Use the sequence below as a guide for a 3-touchpoint communication push.
Text Sequence 💬
- Text 1: On [day], we are launching a NEW online giving platform! Head to [site] for all of the details.
- Text 2: Have you checked out [site] yet? It launches in T-minus 7 days. We're so excited to see the impact of your generosity!
- Text 3: Our new online giving platform is LIVE! Here’s how you access it: [link to site or app store]. Questions? Text back [number] and we’ll reach out.
Social Media Post Sequence 📱
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Post 1: On [day], we are launching a NEW online giving platform! Head to the link in our bio for all of the details.
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Post 2: Our NEW giving platform launches in T-minus 7 days. We're so excited to see the impact of your generosity!
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Post 3: Our new online giving platform is LIVE! Here’s how you access it: [link to site]. Questions? Send us a message! We're here to help.
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